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講義概要/Course description
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English in the Media (Advertising)
This course explores various advertising media. Students will examine and analyze print, billboard, radio, TV, and Internet advertisements for a variety of products and services. Students will learn persuasive techniques and language using in advertising. At the end of the semester, students will create their advertisement for the assigned product.
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達成目標/Course objectives
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- To understand the basic concepts of advertising
- To recognize persuasive techniques used in advertising
- To produce media related text using the relevant language forms and structure
- To develop analytical critical thinking skills from remembering to creating
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履修条件（事前に履修しておくことが望ましい科目など）/Prerequisite
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None.
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授業計画/Lecture plan
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1
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| 授業計画/Class |
Class Introduction. 「オンライン授業（オンデマンド型）」 |
| 事前学習/Preparation |
None. |
| 事後学習/Reviewing |
Observe the advertisements that exist all around. |
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2
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| 授業計画/Class |
Lecture: Introduction to Advertising |
| 事前学習/Preparation |
Select an advertisement that you like or dislike |
| 事後学習/Reviewing |
Review and Prepare for a short presentation |
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3
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| 授業計画/Class |
Short presentation from students① |
| 事前学習/Preparation |
Prepare for a short presentation |
| 事後学習/Reviewing |
Submit your presentation in writing |
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4
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| 授業計画/Class |
Lecture: Advertising Techniques |
| 事前学習/Preparation |
Watch the video clip about "An Introduction to Ethos, Logos and Pathos"
https://youtu.be/9L_G82HH9Tg |
| 事後学習/Reviewing |
Review and prepare for a short presentation |
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5
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| 授業計画/Class |
Short presentation from students② |
| 事前学習/Preparation |
Prepare for a short presentation |
| 事後学習/Reviewing |
Submit your presentation in writing |
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6
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| 授業計画/Class |
Lecture: The Audience of an Advertisement; Representations in Advertisements |
| 事前学習/Preparation |
Review and carefully analyze the advertisements that exist all around |
| 事後学習/Reviewing |
Review and prepare for a short presentation |
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7
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| 授業計画/Class |
Short presentation from students③ |
| 事前学習/Preparation |
Prepare for a short presentation |
| 事後学習/Reviewing |
Submit your presentation in writing |
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8
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| 授業計画/Class |
Lecture & Workshop in class: Write a simple classified ad |
| 事前学習/Preparation |
review the previous lessons |
| 事後学習/Reviewing |
Submit the classified ad |
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9
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| 授業計画/Class |
Lecture & Workshop in class: Design a Radio Ad |
| 事前学習/Preparation |
Review previous lessons |
| 事後学習/Reviewing |
Submit a radio ad. |
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10
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| 授業計画/Class |
Final Project: Rules explanation |
| 事前学習/Preparation |
Think a topic of interest to you for the final presentation. |
| 事後学習/Reviewing |
Prepare for the Presentation |
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11
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| 授業計画/Class |
Final Project Preparation ① Thinking ~ Brainstorming |
| 事前学習/Preparation |
Prepare the materials for discussion in advance. |
| 事後学習/Reviewing |
Review and prepare for the creation phrase |
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12
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| 授業計画/Class |
Final Project Preparation ② Creating an Advertisement
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| 事前学習/Preparation |
Prepare the materials for creating in advance. |
| 事後学習/Reviewing |
Review and prepare for the presentation. |
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13
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| 授業計画/Class |
Final Project① Presentation |
| 事前学習/Preparation |
Prepare for the presentation and discussion. |
| 事後学習/Reviewing |
Write and evaluation and improvement plan for others |
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14
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| 授業計画/Class |
Final Project② Presentation |
| 事前学習/Preparation |
Prepare for the presentation and discussion. |
| 事後学習/Reviewing |
Write and evaluation and improvement plan for others |
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15
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| 授業計画/Class |
Semester Review, Wrap-up.
*Submit the evaluation and improvement plan for other groups |
| 事前学習/Preparation |
Review the class content; Self-reflection for the final project.
*Prepare the evaluation and improvement plan for other groups |
| 事後学習/Reviewing |
Review the final project and think about the improvement plan in the future. |
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授業方法/Method of instruction
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| 区分/Type of Class |
対面授業 / Classes in-person
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| 実施形態/Class Method |
通常型 / regular |
| 活用される授業方法/Teaching methods used |
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成績評価方法/Evaluation
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| 1 |
平常点 In-class Points
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60%
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Participating in the class discussion; In-class presentation; Weekly quiz
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| 2 |
その他 Others
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20%
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Final Project
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| 3 |
レポート Report
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20%
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Assignments
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課題（試験やレポート等）に対するフィードバックの方法/Feedback methods for assignments (exams, reports, etc.)
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Feedback during class discussion OR in a CoursePower comment box.
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教科書/Textbooks
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| | コメント
Comments |
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No formal textbook is required. However, the supplemented materials, including video, some reports, and selected additional readings will be made available electronically.
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参考書/Reference books
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| | 著者名
Author | タイトル
Title | 出版社
Publisher | 出版年
Published year | ISBN | 価格
Price | |
| 1 |
Robert W. Bly
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The copywriter's handbook
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An Owl Book (Henry Holt and Company)
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1990.
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0805011943
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$12.95
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蔵書情報 / Library information
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メッセージ/Message
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This course strongly encourages and welcomes open communication. Rather than a lecturer, the instructor will act as a facilitator in the class. Questions and discussion in the classroom will also be a central part of teaching. Many topics in the class will be explored through in-class discussions and activities related to assigned readings.
*We will have a small quiz at the end of every class
*Note that class contents may change during the semester.
[IMPORTANT]【重要】
Please check the latest information on the CoursePower.
最新の情報はCoursePowerをご確認ください
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その他/Others
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1.Be attentive to the other speakers and ask questions of the presenting student.
2.I take class attendance seriously.
• A student who attends less than 3/4 of scheduled classes will receive a failing grade.
• Absence will be excused for special circumstances such as illness, family emergency upon written request.
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キーワード/Keywords
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English
Advertising
Communication
Media
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