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講義概要/Course description
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International business hasdramatically been changed by the digital transformation. INTERNET broke theexisting national border and also up-to-date technology like block chain brokethe country currency. This course introduce the new international businesstrend and required capability for creating the new international business. Inthis course you can learn not only future business strategy but also greatmethodology laid by Great predecessors.In class, students will experience creating business strategies through group work. Contributions to the group will be evaluated.
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達成目標/Course objectives
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Acquire knowledge of
1)the up-to-date International business trend
2)basic knowledge about Business strategy and Management
3)Marketing and Organization
4)Presentation Skill
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学部・研究科のディプロマポリシー（卒業認定・学位授与の方針）に基づき、当該科目を履修することで身につく能力 / Abilities to be acquired by completing the course in accordance with the faculty and graduate school diploma policy (graduation certification and degree conferral)
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学部・研究科のディプロマポリシー（卒業認定・学位授与の方針）/ Undergraduate and Graduate Diploma Policy (Graduation Certification and Degree Conferral)
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履修条件（事前に履修しておくことが望ましい科目など）/Prerequisite
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read through the articles on INTERNET related assigned Theme
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授業計画/Lecture plan
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1
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| 授業計画/Class |
Orientation (and International business and strategy basic)
*Online(On-Demand) Class
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2
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| 授業計画/Class |
History of Business and Strategy and framework |
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3
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| 授業計画/Class |
Michael Porter’s Competitive Strategy |
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4
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| 授業計画/Class |
Kaplan and Norton’s BSC(Balanced Score Card) |
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5
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| 授業計画/Class |
Finance and accounting Basic |
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6
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| 授業計画/Class |
Marketing basic(STP) |
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7
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| 授業計画/Class |
Product, Price, Channel strategy |
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8
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| 授業計画/Class |
Communication Strategy |
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9
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| 授業計画/Class |
Brand Strategy |
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10
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| 授業計画/Class |
IT(Information Technology) |
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11
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| 授業計画/Class |
Organization and human resources basic |
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12
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| 授業計画/Class |
Organization and culture |
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13
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| 授業計画/Class |
Organization structure |
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14
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| 授業計画/Class |
Organization Management |
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15
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| 事前学習/Preparation |
Directed at the class. |
| 事後学習/Reviewing |
Directed at the class. |
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授業方法/Method of instruction
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| 区分/Type of Class |
対面授業 / Classes in-person
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| 実施形態/Class Method |
通常型 / regular
補足事項/Supplementary notesFace-to-face Class
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| 活用される授業方法/Teaching methods used |
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成績評価方法/Evaluation
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| 1 |
平常点 In-class Points
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70%
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Attitude toward group work participation or Lecture's memo.
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| 2 |
レポート Report
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30%
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Final presentation with group work and report.
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参考書/Reference books
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| | 著者名
Author | タイトル
Title | 出版社
Publisher | |
| 1 |
Michael E. Porter
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Competitive Strategy
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Free Press
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| 2 |
Philip Kotler
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Marketing Management
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Prentice Hall
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授業関連情報/Class-related information
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| | 件名/Title | 内容/Contents | 備考/Memo |
| 1 |
Lecturer's Article
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https://ericmatsunaga.jp/
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Please check the lecturer's article before the first session.
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メッセージ/Message
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This course will be done by basically face-to-face, but course may be chawed to online due to the issuance of a state of emergency. Changes to online classes will follow the policies of the entire university and faculty. Check your Course Power regularly.
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その他/Others
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Please check my experience through Wikipedia.
https://ja.wikipedia.org/wiki/%E6%9D%BE%E6%B0%B8%E3%82%A8%E3%83%AA%E3%83%83%E3%82%AF%E3%83%BB%E5%8C%A1%E5%8F%B2
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キーワード/Keywords
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"hands-on experience"
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